Upon completion, students will be able to:
· Determine the strategic roles of information systems in today’s hospitality/tourism organizations.
· Implement information technology applications.
· Apply the components of Web marketing and distribution practices.
· Compare and contrast information systems that support business intelligence and data analytics in hospitality/tourism.
· Evaluate emerging data analytics tools in operations and strategic decision making.
· Analyze effectiveness and return on investment of information systems.
· Evaluate revenue management (RM) as a dynamic strategic process.
· Create and implement an effective RM process.
· Implement RM within the framework of Customer Relationship Management.
· Analyze the key elements of dynamic forecasting of demand, supply, cancellations and no-shows.
· Apply the key elements of setting RM controls and rate fences / restrictions.
· Analyze positioning, segmentation, target market selection, product development, pricing and channel management within the context of RM policies and processes.
· Manage the interface between revenue management with human resources and information systems management in hospitality service environments.
· Articulate and debate the ethical aspects of revenue management in hospitality services environments.