Graduate certificates can be awarded to individuals who do not desire to work toward a degree as well as to students who are working on graduate degrees. Interested students must submit an official copy of their college transcript or diploma documenting receipt of a bachelor's degree from a regionally accredited college or university with an acceptable grade point average mailed to the Virginia Tech Graduate School as part of the application process. Please contact us for specific instructions on applying online. Students should meet with an academic adviser familiar with the classes on the list below and submit the application form to the HTM Graduate Administrator for Certificate Program Approval signature no less than six months prior to completion of coursework.
Number of Credit Hours: 9 credit hours. Transfer credits are not permitted.
Required Courses:
HTM 5534 Strategic Management and Competitive Strategy in the Hospitality Industries. To enable students to develop a comprehensive understanding of the concepts of strategic management and competitive strategy as applied to the hospitality industries. (3H, 3C)
HTM 5024 International Service Management. Overview of the contemporary issues in the international business environment facing multinational service firms in the hospitality industry. These issues include such topics as: global strategy formulation, and implementation; technology challenges; diversity in customers and employees; political and legal concerns; and effective organizational structures for long term survival. (3H, 3C)
Restricted Elective Courses:
Choose one of the following:
MGT 5784 International Management. This course focuses on the management challenges associated with the development of strategies and the management of organizations in business enterprises whose operations stretch across national boundaries. It will provide students with the knowledge, skills, and sensitivities that will help them manage more effectively in an international environment. (3H, 3C)
MKTG 5704 International Marketing Strategy. This course provides the background to make managerial marketing decisions at the international level. It is composed of four sections: macro dimensions of international marketing, e.g., culture, politics, and economics; international comparative marketing systems; international marketing management decisions; and international strategic planning and control. (3H, 3C)