Graduate Catalog
2023-2024
 
Policies, Procedures, Academic Programs
Business, Marketing
Pamplin College of Business
Academics and College of Business administration. Known as Commerce Hall 1957-69; renamed Pamplin Hall in May 1969. Building completed Fall 1957; cost $734,645; 49,060 sq. ft. Named after Robert Boisseau Pamplin (1911-2009) and Robert Boisseau Pamplin Jr. (1941- ) who was a member of the Class of 1964.
880 West Campus Drive, 2016, Mail Code:0236 Blacksburg VA 24061
Pamplin Hall
Degree(s) Offered:
• MS
MS Degree in Business, Marketing
Minimum GPA: 3.0
Offered In:
Blacksburg
• PhD
PhD Degree in Business, Marketing
Minimum GPA: 3.4
Offered In:
Blacksburg
Email Contact(s):
Web Resource(s):
Phone Number(s):
540/231-6949
Application Deadlines:
Fall: Jan 31
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Department Head : Rajesh Bagchi
Graduate Program Director : Xin Wang (Graduate Program Director )
Professors: Rajesh Bagchi; David Brinberg; Dipankar Chakravarti (National Capital Region); Paul Herr
Associate Professors: Frank May; Mario Pandelaere
Assistant Professors: Shreyans Goenka; Broderick Turner; Yan Xu
Kathleen Grega Digges Professor of Marketing:
VA-Carolinas Professor in Purchasing Mgmt. Professor of Marketing:
Mary F. McVay & Theodore R. Rosenberg Junior Faculty Fellow:
Robert H. Digges Professor of Entrepreneurial Studies:
R.B. Pamplin Chair of Marketing:

Marketing Introduction


The Department of Marketing participates in the Pamplin College of Business MBA programs and offers two focused programs – an M.S. in Business with Concentration in Marketing focused on marketing research and Ph.D. in Business with Concentration in Marketing focused on basic research in marketing.

The program is highly selective, rigorous, and personalized. The size of the program is strictly controlled to allow for intensive faculty-student collaboration. The required coursework provides rigorous exposure to the academic research literature in marketing as well as research methods and statistics. At the same time, we recognize that students bring a variety of interests and we will work with students to develop programs of study that will allow them to productively pursue those interests.

 The department will commit up to four years of financial assistance to students enrolled in the Doctoral Program in Marketing, assuming satisfactory academic progress is being made. Additional financial support may be available through summer teaching. 

For students interested in careers in marketing management, information is available on the Marketing website: www.marketing.pamplin.vt.edu.

For students interested in the MBA program, information is available at http://www.mba.vt.edu.


Offered In (Blacksburg)

Degree Requirements

Minimum GPA: 3.0
Institution code: 5859
Testing Requirements:
  • TOEFL
    • iBT
      • 100.0
  • GRE
    • General
      • Verbal : 159.0
      • Quantitative : 164.0
      • Analytical : 4.5
  • GMAT
      • Verbal : 38.0
      • Quantitative : 50.0
      • Analytical Writing Assessment : 5.5
      • Total : 690.0

M.S. Overview

The Marketing Department offers a Master of Science in Business with Concentration in Marketing focused on advanced marketing research. The program serves students who wish to pursue a Ph.D. but who have completed only an undergraduate degree.

The program involves a high level of interaction with members of the marketing faculty. The M.S. program provides a point of entry for students with limited backgrounds, allowing them to gain insight on the training and career expectations for Ph.D.'s in marketing and to complete work preparatory to Ph.D. study in core areas like mathematics, statistics, and research methods. Prospective applicants should understand that this program is not a substitute for the M.B.A. for students seeking a professional business degree, given its function as a gateway to the Ph.D. program. 

The M.S. and Ph.D. programs are highly selective and limited in size (admitting 1 to 3 students per year across both programs). We aim to admit promising candidates with a keen interest in academic research.

M.S. Requirements

The program of study includes a minimum of 30 credit hours of coursework at the graduate level, plus a thesis. The degree requirements include:

-          9-12 credit hours of advances marketing seminars (6000 level).

-          Minimum of 9 credit hours of research methods and statistics courses at the graduate level. Suggested courses include Business Research Methods (MGT 5124), Applied measurement (MGT 6224), Experimental Business Research (MKTG 6234) and Qualitative and Survey methods for Business research (MKTG 6105).

-          6-9 elective credit hours at the graduate level in a related discipline or graduate-level business courses that would contribute to the student’s ability to design and conduct sophisticated research.

-          A comprehensive applied project entailing the design and implementation of appropriate marketing research skills, an examination covering the marketing literature and research methods, or a master’s thesis with up to 6 credit hours awarded.

- A master's thesis. Up to 6 credit hours will be awarded for the thesis.
Offered In (Blacksburg)

Degree Requirements

Minimum GPA: 3.4
Institution code: 5859
Testing Requirements:
  • TOEFL
    • iBT
      • 100.0
  • GRE
    • General
      • Verbal : 159.0
      • Quantitative : 164.0
      • Analytical : 4.5
  • GMAT
      • Verbal : 38.0
      • Quantitative : 50.0
      • Analytical Writing Assessment : 5.5
      • Total : 690.0

Ph.D. Overview 

The Doctoral Program in Marketing (Ph.D. in Business with Concentration in Marketing) is designed to develop graduates who assume positions as faculty members in research-oriented schools of business. The faculty has developed the doctoral program in marketing to provide challenging research and learning experiences for students seeking the skills to become leading researchers and communicators of advanced business knowledge. The key ingredients to the program’s success are its excellent students and its dynamic, research-oriented faculty who publish regularly in the leading marketing journals. In addition, faculty members are active in national marketing associations such as The American Marketing Association, The Association for Consumer Research, The Society for Consumer Psychology, and INFORMS Society of Marketing Science.

The program is highly selective, rigorous, and personalized. The size of the program is strictly controlled to allow for intensive faculty-student collaboration. The required coursework provides rigorous exposure to the academic research literature in marketing as well as research methods and statistics. At the same time, we recognize that students bring a variety of interests and we will work with students to develop programs of study that will allow them to productively pursue those interests. 

The M.S. and Ph.D. programs are highly selective and limited in size (admitting 1 to 3 students per year across both programs). We aim to admit promising candidates with a keen interest in academic research.

Ph.D. Requirements

As the student advances through the doctoral program, the focus of the program shifts from coursework to research activity. Following completion of the doctoral seminars in the first year, each student is required to write a first-year research proposal paper; at the end of the second year, students are expected to write a more comprehensive second-year research proposal paper. The research papers serve as qualifying examinations. Students failing the qualifying examination, either in the first or second year, will be asked to leave the doctoral program. 

The program of study includes a minimum of 90 credit hours of coursework at the graduate level, plus a comprehensive project, examination, or a thesis. The degree requirements include:

-          Coursework in marketing content and theory, statistics, research methodology, and one supporting minor that should be consistent with the students interests and professional goals.

-          A series of marketing doctoral seminars  focusing on marketing literature are required during the first two years of study such as MKTG 6105, 6106, 6204, 6304.

-          At least five courses of graduate research methods/statistics must be taken. Suggested courses include Business Research Methods (MGT 5124), Applied Measurement (MGT 6224), Experimental Business Research (MKTG 6234) and Qualitative and Survey Methods for Business Research (MKTG 6105). 

-          A major aspect of learning is the student-faculty relationship. This one-on-one interaction is emphasized early in the program through research assistantships and independent studies.

-          Completion of a qualifying examination after the first year of studies to build on the work completed to date. Students failing the qualifying examination will be asked to leave the doctoral program.

-          Doctoral students are required to develop and present original research in seminar classes. Students will be expected to submit original research, some co-authored with a member of the faculty, to major conferences and later to marketing journals.

-          Students are required during their third year of study to develop a dissertation proposal and defend it. This defense constitutes the University-required Preliminary Examination.

-          The fourth year of the doctoral program is focused on the pursuit of dissertation research.

-          The final oral examination, including the defense of the dissertation, is administered after completion of the dissertation.


Behavioral Research Laboratory

Behavioral Research Laboratory--The Department of Marketing manages the College's behavioral research laboratory. The lab maintains computer stations, some isolated, for data collection. Group tasks and interviews can be accommodated. Graduate students in Marketing have access to the lab facilities.

Department of Marketing

Department of Marketing- 880 West Campus Drive, 2016 Pamplin Hall (0236), Blacksburg, VA 24061
Resource: Department of Marketing (www.marketing.pamplin.vt.edu)
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