Graduate Catalog
2019-2020
 
Policies, Procedures, Academic Programs
Business, Marketing
Pamplin College of Business
Academics and College of Business administration. Known as Commerce Hall 1957-69; renamed Pamplin Hall in May 1969. Building completed Fall 1957; cost $734,645; 49,060 sq. ft. Named after Robert Boisseau Pamplin (1911-2009) and Robert Boisseau Pamplin Jr. (1941- ) who was a member of the Class of 1964.
880 West Campus Drive, 2016, Mail Code:0236 Blacksburg VA 24061
Pamplin Hall
Degree(s) Offered:
• MS
MS Degree in Business, Marketing
Minimum GPA: 3.0
Offered In:
Blacksburg
• PhD
PhD Degree in Business, Marketing
Minimum GPA: 3.0
Offered In:
Blacksburg
Email Contact(s):
Web Resource(s):
Phone Number(s):
540/231-6949
Application Deadlines:
Fall: Feb 01
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Department Head : Rajesh Bagchi
Graduate Program Director : Mario Pandelaere (Acting Graduate Program Director )
Professors: David Brinberg; Dipankar Chakravarti (National Capital Region); Paul Herr; Mack Sirgy
Associate Professors: Eloise Coupey; Mario Pandelaere
Assistant Professors: Juncai Jiang
Robert O. Goodykoontz Professor of Marketing: David Brinberg
Professor of Real Estate: Mack Sirgy
Virginia-Carolinas Professor of Purchasing Management: Paul Herr
Sonny Merryman Inc. Professorship: Dipankar Chakravarti (National Capital Region)

Graduate Study in Marketing

The Department of Marketing participates in the Pamplin College of Business MBA programs and offers two focused programs - an M.S. in Business with Concentration in Marketing focused on marketing research and PhD in Business with Concentration in Marketing focused on basic research in marketing.  For students interested in careers in marketing management, information is available on the Marketing website: www.marketing.pamplin.vt.edu. For those interested in the MBA program, information is available at http://www.mba.vt.edu


M.S. Overview
The Marketing Department offers a Master of Science in Business with Concentration in Marketing focused on advanced marketing research. The program serves students with two types of interests:

1. Students who wish to pursue a Ph.D. but who have completed only an undergraduate degree.
2. Students with well defined interests in analytical positions in marketing research, advertising research, and marketing analytics.

The program is highly selective and limited in size (admitting 1 to 3 students per year) and involves a high level of interaction with members of the marketing faculty. For students seeking to pursue a Ph.D., the M.S. program provides a point of entry for students with limited backgrounds, allowing them to gain insight on the training and career expectations for Ph.D.'s in marketing and to complete work preparatory to Ph.D. study in core areas like mathematics, statistics, and research methods. For students who choose to treat the M.S. degree as terminal, significant employment opportunities exist in marketing research and advertising research organizations as well as companies with strong business analytics groups. However, prospective applicants should understand that this program is not a substitute for the M.B.A. for students seeking a professional business degree. The M.S. program provides focused and advanced technical training not available in the M.B.A. program of study and its requirements are quite different from the MBA.

PhD Overview
The Doctoral Program in Marketing (Ph.D. in Business with Concentration in Marketing) is designed to develop graduates who assume positions as faculty members in research-oriented schools of business. The faculty has developed the doctoral program in marketing to provide challenging research and learning experiences for students seeking the skills to become leading researchers and communicators of advanced business knowledge. The key ingredients to the program's success are its excellent students and its dynamic, research-oriented faculty who publish regularly in the leading marketing journals. In addition, faculty members are active in national marketing associations such as the American Marketing Association, the Association for Consumer Research, INFORMS, and the Academy of Marketing Science.

The program is highly selective, rigorous, and personalized. The size of the program is strictly controlled to allow for intensive faculty-student collaboration. The required coursework provides rigorous exposure to the academic research literature in marketing as well as research methods and statistics. At the same time, we recognize that students bring a variety of interests and we will work with students to develop programs of study that will allow them to productively pursue those interests.
Offered In (Blacksburg)

Degree Requirements

Minimum GPA: 3.0
Institution code: 5859
Testing Requirements:
  • TOEFL
    • Paper
      • 600.0
    • Computer
      • 250.0
    • iBT
      • 100.0
M.S. Degree Requirements
The program of study includes a minimum of 30 credit hours of coursework at the graduate level, plus a comprehensive project, examination, or a thesis. The degree requirements include:

- 9-12 credit hours of advanced marketing seminars (6000 level).
- A minimum of 9 credit hours of research methods and statistics courses at the graduate level. Suggested courses include graduate study in statistics (STAT 5615, 5616, or 5004) econometrics (ECON 5125, 5126, 5127), Psychology (PSYC 5315, 5316), and/or Marketing (MKTG 6224).
- 6-9 elective credit hours at the graduate level in a related discipline (e.g., psychology or economics) or graduate level business courses (if the student has the requisite background and space permits) that would contribute to the student's ability to design and conduct sophisticated research.
- A comprehensive applied project entailing the design and implementation of appropriate marketing research skills, an examination covering the marketing literature and research methods, or a master's thesis. Up to 6 credit hours will be awarded for the thesis.

Offered In (Blacksburg)

Degree Requirements

Minimum GPA: 3.0
Institution code: 5859
Testing Requirements:
  • TOEFL
    • Paper
      • 600.0
    • Computer
      • 250.0
    • iBT
      • 100.0
Ph.D. Requirements
The program of study includes a minimum of 90 credit hours of coursework at the graduate level, plus a comprehensive project, examination, or a thesis. The degree requirements include:

PhD Degree Requirements
The program is designed as a four-year program with a strong research focus on behavioral marketing research areas including consumer research, consumer health and welfare, public policy, marketing strategy, and research methodology. The doctoral program, administered by the Graduate Program Committee in the Department of Marketing and the Graduate School of Virginia Tech, requires coursework in marketing content and theory, statistics, research methodology, and one supporting minor. The minor should be consistent with the student's interests and professional goals. Commonly selected minors include psychology, sociology, management, management science, and statistics. The program, in its entirety, is designed to train students to conceptualize, design and execute research; to analyze data; and to disseminate knowledge to peers, students, and practitioners.

A series of marketing doctoral seminars are required during the first year of study. MKTG 6105, 6106, and 6304 focused on the marketing literature and current issues in academic research in the field. MKTG 6224 is oriented to research methods. Additional seminars may be offered for the benefit of doctoral students. In addition, at least two courses of graduate statistics must be taken beyond STAT 5615 and 5616 or equivalent, along with at least three courses in the chosen minor field. A major aspect of learning is the student-faculty relationship. This one-on-one interaction is emphasized early in the program through research assistantships and independent studies.

As the student advances through the doctoral program, the focus of the program shifts from coursework to research activity. Following completion of the doctoral seminars in the first year, each student is required to take a qualifying examination building on the work completed to date. Students failing the qualifying examination will be asked to leave the doctoral program.

In addition to study of the marketing literature, doctoral students are required to develop and present original research in seminar classes. Students will be expected to submit original research, some co-authored with members of the faculty, to major conferences and later to marketing journals.

In addition to the departmental qualifying examination, students are required during their third year of study to develop a dissertation proposal and to defend it. This defense constitutes the University-required Prelminary Examination. The fourth year of the doctoral program is focused on pursuit of dissertation research. The final oral examination, including the defense of the dissertation, is administered after completion of the dissertation.

Behavioral Research Laboratory

Behavioral Research Laboratory--The Department of Marketing manages the College's behavioral research laboratory. The lab maintains computer stations, some isolated, for data collection. Group tasks and interviews can be accommodated. Graduate students in Marketing have access to the lab facilities.

Department of Marketing

Department of Marketing- 880 West Campus Drive, 2016 Pamplin Hall (0236), Blacksburg, VA 24061
Resource: Department of Marketing (www.marketing.pamplin.vt.edu)
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