Graduate Catalog
2021-2022
 
Policies, Procedures, Academic Programs
Communication
College of Liberal Arts & Human Sciences
Shanks Hall houses the departments of English and Communication.
119 Shanks Hall, Mail Code:0311 181 Turner Street NW Blacksburg VA 24061
Shanks Hall
Degree(s) Offered:
• MA
MA Degree in Communication
Minimum GPA: 3.0
Offered In:
Blacksburg
National Capital Region
Email Contact(s):
Web Resource(s):
Phone Number(s):
540/231-2704
Application Deadlines:
Fall: Jan 13
Spring: Apr 15
Directions
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Shanks Hall

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Program Director : Robert Denton
Graduate Program Director : Marcus Myers (Associate Professor)
Professors: Robert Denton; Carlos Evia Puerto; William Hopkins; James Ivory; Jim Kuypers; John Tedesco
Associate Professors: Rachel Holloway; Adrienne Holz; Michael Horning; Nneka Logan; Jennifer Mackay; Marcus Myers; Stephanie Smith; Brandi Watkins
Assistant Professors: Megan Duncan; Natalia Mielczarek; Chelsea Woods
W. Thomas Rice Chair: Robert Denton
Professor of Practice: Douglas Cannon

Degree Overview

Program introduction

The M.A. in Communication degree program offers two majors (1) Reputation Management and (2) Communication.

The M.A. in Reputation Management focuses on public relations management in a variety of sectors including corporate, nonprofit, and government sectors. This degree is designed for students interested in advanced studies on how to improve public perceptions of organizations and enhance the goodwill asset on the company balance sheet. Students who complete the Reputation Management major earn a graduate professional credential that prepares them for broader management responsibilities and enhances their career advancement. Reputation Management is delivered on campus in Blacksburg and in Falls Church, Virginia, using a bimodal delivery of courses.


The M.A. in Communication involves advanced study in strategic communication and society, media, and technology research from a variety of theoretical and methodological perspectives. The program introduces students to public and mass communication for application to academic and professional settings. Students engage in reviewing and discussing research and criticism while collecting and interpreting original research data. The M.A. in Communication is a residential program located on campus in Blacksburg.


Both the M.A. in Communication and Reputation Management have opportunities for funded graduate assistantships. These assistantships provide a GTA salary and payment toward tuition (tuition remission), but are only available for the residential option.

Degree Requirements

Coursework for the Reputation Management major requires t 9 credit hours of core subjects (Communication Theory, Quantitative Research in Communication, and Qualitative Research in Communication), 15 credit hours in specified public relations courses, 9 credit hours of electives in suggested business courses, and 3 hours in professional project or report (non-thesis) credit. Successful completion of the M.A. program’s ethics requirement is part of the progress toward degree.

All graduate students receiving the M.A. in Communication degree must complete 36 credit hours. Required coursework for students in the Communication major includes 9 credit hours of core subjects (Communication Theory, Quantitative Research in Communication, and Qualitative Research in Communication), 15 credit hours of major-specific coursework, at least 6 credits hours of electives, and 6 hours of thesis credit. The thesis includes an oral defense administered by the student’s advisory committee and a public presentation of thesis findings.

Major Descriptions

Students in the Reputation Management major apply communication and public relations theories to business problems in real-world situations. These students, public relations practitioners with five or more years of experience, complete professional projects or reports. These allow students to demonstrate that they can put what they have learned in coursework into practice in a variety of business contexts.

The program boasts a nearly 100% placement rate for Communication majors at top Ph.D. departments for graduates interested in pursuing doctoral study. Those planning a professional career typically are employed within four months of graduation.

Deadline for Fall admission and funding is January 13th.

Second-round applications are accepted until April 15th.

The program does not typically accept spring admissions for full-time students; part time students should consult with the graduate director Dr. Cayce Myers, mcmyers@vt.edu.

Detailed information about the program’s goals, funding opportunities, faculty, and application procedure, may be found by visiting the Virginia Tech Communication M.A. webpage.




Deadlines for Admission and Funding

Graduate students may competitively apply for full funding through graduate teaching assistantships (GTA). GTAs receive a tuition-waiver scholarship and a competitive monthly stipend (salary). All GTAs teach public speaking.

The deadline for Fall admission and consideration for graduate funding January 13, 2022.

Second-round applications are accepted until April 15, 2022.

Offered In (Blacksburg, National Capital Region)

Degree Requirements

Minimum GPA: 3.0
Institution code: 5859
Testing Requirements:
  • TOEFL
  • GRE
    • General
      • Verbal : 150.0
      • Quantitative : 152.0
      • Analytical : 4.0

The M.A. in Communication degree program offers two majors (1) Reputation Management and (2) Communication.

The M.A. in Reputation Management focuses on public relations management in a variety of sectors including corporate, nonprofit, and government sectors. This degree is designed for students interested in advanced studies on how to improve public perceptions of organizations and enhance the goodwill asset on the company balance sheet. Students who complete the Reputation Management major earn a graduate professional credential that prepares them for broader management responsibilities and enhances their career advancement. Reputation Management is delivered on campus in Blacksburg and in Falls Church, Virginia, using a bimodal delivery of courses.


The M.A. in Communication involves advanced study in strategic communication and society, media, and technology research from a variety of theoretical and methodological perspectives. The program introduces students to public and mass communication for application to academic and professional settings. Students engage in reviewing and discussing research and criticism while collecting and interpreting original research data. The M.A. in Communication is a residential program located on campus in Blacksburg.


Both the M.A. in Communication and Reputation Management have opportunities for funded graduate assistantships. These assistantships provide a GTA salary and payment toward tuition (tuition remission), but are only available for the residential option.

Degree Requirements

Coursework for the Reputation Management major requires t 9 credit hours of core subjects (Communication Theory, Quantitative Research in Communication, and Qualitative Research in Communication), 15 credit hours in specified public relations courses, 9 credit hours of electives in suggested business courses, and 3 hours in professional project or report (non-thesis) credit. Successful completion of the M.A. program’s ethics requirement is part of the progress toward degree.

All graduate students receiving the M.A. in Communication degree must complete 36 credit hours. Required coursework for students in the Communication major includes 9 credit hours of core subjects (Communication Theory, Quantitative Research in Communication, and Qualitative Research in Communication), 15 credit hours of major-specific coursework, at least 6 credits hours of electives, and 6 hours of thesis credit. The thesis includes an oral defense administered by the student’s advisory committee and a public presentation of thesis findings.

Major Descriptions

Students in the Reputation Management major apply communication and public relations theories to business problems in real-world situations. These students, public relations practitioners with five or more years of experience, complete professional projects or reports. These allow students to demonstrate that they can put what they have learned in coursework into practice in a variety of business contexts.

The program boasts a nearly 100% placement rate for Communication majors at top Ph.D. departments for graduates interested in pursuing doctoral study. Those planning a professional career typically are employed within four months of graduation.

Deadline for Fall admission and funding is January 13th.

Second-round applications are accepted until April 15th.

The program does not typically accept spring admissions for full-time students; part time students should consult with the graduate director Dr. Cayce Myers, mcmyers@vt.edu.

Detailed information about the program’s goals, funding opportunities, faculty, and application procedure, may be found by visiting the Virginia Tech Communication M.A. webpage.




Communication Facilities Introduction

The School of Communication’s research facilities include a range of spaces and equipment to facilitate social and behavioral research employing multiple methods.

The Digital Media Research Facility

The Digital Media Research Facility is housed in the basement of Shanks Hall and includes multiple research laboratory facilities, including the Virginia Tech Gaming and Media Effects Research Laboratory (VT G.A.M.E.R. Lab) and other laboratories in development. Research equipment contained in the labs includes psychophysiological measurement equipment, Perception Analyzer real-time-response equipment, digital gaming and virtual reality hardware, and software for media production, data analysis, and data visualization. Spaces include multi-purpose rooms, laboratory experiment rooms, and an observation room with a one-way mirror.
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